Discovering international content isn’t simple. Sales teams’ recurring challenges lies on these questions:

• How long does it take to confirm coverage in a new market?
• How long does it take to negotiate access to content?
• How easy is it to manage multiple sources, formats, and terms?
• And how quickly can your team respond when clients need multi-market coverage?

For many media intelligence teams, the answer is: longer than it should.

That’s exactly why Sal, our MT Connect mascot, exists – to show sales teams how MT Connect makes global content discovery faster, simpler, and more reliable.

A Smarter Way for Buyers

MT Connect brings global content discovery into one structured, transparent platform. Sal’s tip for buyers: “Start your day knowing exactly where to find content, without chasing emails!”

Buyers can:

• Discover sources easily
  Search and filter by source name, country, language, or media type – all in one place.
• See clear pricing and licensing upfront
  No back-and-forth emails. No guesswork.
• Stay organized
  Organize sources into Groups or search profiles and track order status with ease.
• Move faster
  Access content from a wide range of global sellers, shortening sales cycles and closing deals faster.
  

More Control – and New Revenue – for Sellers

For sellers, MT Connect provides control, visibility, and growth. Sal’s advice for sellers: “The content works harder for you – and you keep control!”

Sellers can:

• Decide what to list, how to price it, and under which terms
• Create new income streams
  Content already processed, value-added content – articles, transcripts, or monitored segments – to media monitoring organizations beyond your current reach and network.
• Track performance
  Gain insight into listings, profile requests, billing, and delivery status.
  

Why It’s Simple

With access to content from 140 markets, MT Connect removes friction from global sales and sourcing.

Buyers can request content from multiple sellers at once using Search Profiles, with immediate access to licensing, pricing, and content details – including premium international sources.

What once took weeks or months can now happen in a fraction of the time. Not to mention, receiving a consolidated invoice from all your Search Profiles simplifies tracking and costs, making it easier to invoice your end clients.

Buyer Workflow

Global Content Discovery → Source Grouping → Search Profile Setup → Content Delivery

Seller Workflow

Integration Setup → Listings Setup → Request Management → Billing & Delivery Tracking

Support Beyond the Platform

Both buyers and sellers are supported by the MT Connect team with:

• Account and integration setup
• Knowledge-based support
• Partnership-driven assistance to help sales teams expand engagement across markets
  

Takeaway

Sal’s key message: Media intelligence teams can make the most of MT Connect by choosing the right role and managing sales and revenue in a secure, business-ready platform. With everything in one place, global content discovery becomes faster, simpler, and more efficient for everyone.

Want to Learn More?

For updates, follow our LinkedIn Showcase page.
For partnership support, reach out to Alan or Alicja.