Why This Partnership Matters
You’ve heard it right — Auxipress, a leading media intelligence company in Belgium and Luxembourg, with an established presence in France through Auximedia, has joined MT Connect.
Users can now access Auxipress’ coverage across Belgium and Luxembourg, as well as France, directly via MT Connect — the global digital marketplace for international trade in the media intelligence industry.
Thierry Cornez, Auxipress COO, said:
Being part of MT Connect enhances our own international offering, giving us access to the broader international content provided by fellow partners. Ultimately, this expanded reach and collaboration will translate into an even stronger, more seamless service for our clients.
Alan Malligsen, MT Connect and Media Track Chief Partnership Officer, commented:
Bringing new partners like Auxipress & Auximedia onto the platform and supporting their market growth is central to MT Connect’s mission. What excites us most, however, is that partnerships like this bring the media intelligence industry together embracing collaboration and opportunity-driven growth—supporting FIBEP and AMEC in shaping the future of media intelligence.
Who is Auxipress & Auximedia
Founded in 1919 and a founding member of the FIBEP, Auxipress is a leader in Media Intelligence in Belgium and Luxembourg, and active in France through Auximedia for almost three years. Their mission is to help brands (re)connect with media narratives, societal trends and audience dynamics to stay relevant in PR, marketing and business decisions, providing strategic insight across all sectors in an increasingly globalized media landscape.
Centralized Coverage, Global Impact
Centralizing international media content and connecting multiple markets within a single framework creates strong strategic value. International brands often face fragmented data and inconsistent reporting across countries.
Auxipress supports global clients by consolidating coverage from dozens of markets into one harmonized view. For example, a leading watchmaker relies on this centralized approach to benchmark performance worldwide and align its marketing strategy based on consistent, comparable insights.
Here’s a snapshot of the team:
What is MT Connect
MT Connect is a global platform designed to make media intelligence collaborative, accessible, and scalable. It connects media monitoring and intelligence companies, providing industry buyers with a single platform to make international trading easier and more simple. By fostering partnerships, MT Connect helps the industry operate more efficiently while offering clients richer, more actionable media insights.
What Platform Users Can Expect
With Auxipress & Auximedia joining MT Connect:
- Media content from Belgium, Luxembourg, and France is now available, subject to applicable licensing and commercial terms.
- Expanded international coverage, now spanning 140+ markets.
- A stronger foundation for collaboration and growth, enabling users to access premium content that drives deeper media intelligence insights.
- Guidance from Sal, MT Connect’s mascot, making the platform approachable while highlighting new opportunities.
What’s Next?
The MT Connect team will continue to actively grow the platform, inviting more media monitoring and intelligence companies—from the FIBEP community—to join us in shaping international media intelligence trading today. These efforts will set the foundation for a more connected, opportunity-driven future in media intelligence.
If you’re interested in becoming a partner, reach out to Alicja Bors, Media Track’s Product Operations Manager, or Alan Malligsen for more information.
