MT Connect is steadily building a collaborative network across the FIBEP community. With Impact Research and Measurement joining, Indian media sources are now available on MT Connect, giving users access to trusted local content and insights from across India’s diverse media landscape.

Hear from Kanika Dayal, Impact’s Director of Sales & Business, on what this partnership means:

How do you see this partnership strengthening media intelligence in India and internationally?

We see this partnership as a great opportunity for expanding our reach to global customers. By linking Impact’s local expertise in the Indian media with MT Connect’s vision to bring buyers and sellers on a unified platform, we can reach a larger audience for integrated global media insights.

Alan Malligsen, MT Connect’s Chief Partnership Officer, adds:

We are excited for this partnership because India is an important market for many companies abroad. MT Connect buyers will now be able to access Indian media content through a centralized infrastructure, and we are happy to support our partners, like Impact, in expanding their international media intelligence coverage for their clients.

About Impact

Established in early 2004, Impact Research and Measurement, is a recognized leader in offering media research, media monitoring and measurement services in India. Their globally benchmarked solutions help PR professionals determine the ‘success’ of their Public Relations and Public Affairs campaigns and demonstrate the value of their efforts to the C-suite. 

They offer the most comprehensive view of the Indian media market—from national dailies to hyper-local regional publications. They go beyond just aggregating data; giving our clients compelling media research to help them make informed decisions. Our experts curate “Knowledge Nuggets” that filter out the noise, to deliver only the most relevant, high-impact strategic insights. 

Impact Research and Measurement is managed by public relations, marketing and research professionals. With a ‘client-first’ consultative approach, a dedicated help desk and personalized relationship management, they integrate directly into your workflow as a trusted extension of your team.

MT Connect Buyers’ Expanded Reach

This partnership expands MT Connect’s reach in India while supporting Impact’s clients. India is now fully integrated into MT Connect’s global network, which spans over 140 markets and 70= languages—giving media intelligence teams actionable insights.

Buyers can now access:

• National media: eg news editions that are circulated across India
• Local media: e.g., Delhi, Mumbai, Chennai, and other city-level coverage
• Regional media: and key local languages that reach the heartland of India 

What’s Next?

Vision / future outlook

MT Connect and Impact share a common goal: to support and shape the media intelligence industry through collaborative initiatives. As Kanika puts it:

Working together brings more impact to the industry, just as it has since our inception. For over 19 years at Impact, I’ve witnessed how media monitoring can evolve into a powerful tool for shaping reputations and guiding strategy. Our partnership with MT Connect is a natural extension of that journey — combining Impact’s in depth local reach and understanding of the Indian media with MT Connect’s intent for content buyers and sellers to collaborate globally.

Kanika’s advice for media monitoring organizations navigating India:

The Indian market is complex. But with the right expertise, local presence, innovation in technology, and leadership, we have been able to make it simply accessible.

Next Step

MT Connect will continue to grow the platform, inviting more media monitoring and intelligence companies from the FIBEP community to join. Together, we’re building a connected, opportunity-driven future for international media intelligence.

Interested in partnering? Reach out to Alicja Bors, Media Track’s Product Operations Manager, or Alan Malligsen for more information.