MT Connect is pleased to announce a new partnership with Newton Media, a.s., an established media monitoring and analysis company in Central and Eastern Europe (CEE). This collaboration brings media coverage from this region into MT Connect’s global network, supporting media intelligence teams working across multiple markets and languages.

Collaboration That Matters

This partnership is rooted in transparency and expanded European coverage. By integrating MT Connect with Newton Media’s local content, buyers gain:

• Extended access to coverage in Central and Eastern Europe
• More efficient multi-market reporting workflows
• Reach additional markets and access coverage in more languages

From the Experts

Lucie Geislerova, Head of International at Newton Media:

Partnering with MT Connect allows us to get closer to our foreign partners from the media intelligence industry.

Alan Malligsen, MT Connect Chief Partnership Officer, commented:

This collaboration expands MT Connect’s network with strong coverage across Central and Eastern Europe, giving buyers access to additional CEE content. At the same time, it supports Newton Media in extending their reach to international markets.

About Newton Media

Founded in 1995, Newton Media operates across 12 markets in Europe (Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Kosovo, North Macedonia,  Montenegro, Poland, Serbia, Slovakia, Slovenia, Ukraine), with its headquarters in the Czech Republic.

The company maintains one of the most extensive media archives in the region, covering press, internet, television, radio, and news agencies. Combining local expertise with advanced monitoring technology, Newton Media is guided by its core values of People and Culture, making it a trusted partner for organizations navigating complex media landscapes in Central and Eastern Europe.

Newton Media’s Story

Centralizing media data across markets is no longer just about visibility — it’s a competitive edge. International brands often struggle with fragmented data and inconsistent reporting, making it difficult to truly compare performance or manage communication effectively.

Newton Media addresses this challenge by consolidating media coverage from multiple countries into one consistent framework. The result: global teams can finally work with comparable data, spot market differences early, and steer communication based on clear, unified insights.

The team behind Newton’s success for over two decades:

Expanding MT Connect Reach in Central and Eastern Europe

This partnership fully integrates CEE media content into MT Connect’s global network, now spanning 140+ markets, thousands of media sources, and 70+ languages. Media intelligence teams can leverage:

• Local media — city-level coverage across major CEE cities
• Regional media — multi-state and cross-market content
• National media — country-wide coverage

Looking Ahead

MT Connect and Newton Media share a vision: building a connected, opportunity-driven future for media intelligence, grounded in trust and collaboration.

MT Connect continues to grow its network, inviting more FIBEP community members to join. Together, we’re shaping a global, collaborative, and actionable media intelligence ecosystem.

Interested in partnering? Reach out to Alicja Bors, Product Operations Manager, or Alan Malligsen, Chief Partnership Officer for more information.